Oliviero Toscani is internationally known as the creative force behind the most famous newspapers and brands in the world, he is the dynamic creator of corporate images and advertising campaigns for brands and organizations such as Chanel, Fiorucci, Artemide, the Italian Red Cross and the United Nations High Commissioner for Refugees.
He has also created campaigns of broad public interest and social justice dedicated to road safety, anorexia, violence against women, and the degradation of the Italian landscape, osteoporosis, stray dogs and integration.
As a fashion photographer, he has worked for publications such as Elle, Vogue, GQ, Harper's Bazaar, Esquire, Stern, Liberation and many others, in editions around the world.
From 1982 to 2000, he created the image and identity of the clothing brand, United Colors of Benetton. He successfully oriented the communication strategy towards messages of peace and tolerance, social problems such as AIDS, the death penalty, integration and equality, subsequently turning it into one of the most renowned brands in the world. In 2017, he resumed directing the communications, after a break of 17 years.